Senior Brand Strategist

Strategy · Baton Rouge, Louisiana
Department Strategy
Employment Type Regular, Full-Time
Minimum Experience Experienced

Our strategists are natural leaders who come up with big, original ideas that challenge industry norms. They live between advertising and analytics, pairing sly communication with rock-solid data. They are highly organized creatives who communicate their ideas clearly, inspiring both clients and team members to bring it to life. Senior strategists understand how brands thrive in the modern economy, and serve as guides for organizations who feel stuck.


The role of the senior strategist is a dual role at the company. The primary role is dedicated toward creating and leading project strategy and communication for client projects. In other words, the strategist will set the “north star” for the project goals in the form of a brief or plan, and lead in developing the content and overseeing project direction. Secondarily, the strategist may participate in the composition and execution of project deliverables as needed. 


What’s it mean to be a senior?

Senior team members are high performers who can produce quality work in the face of ambiguity. They add clarity and purpose to every piece of work, and model exemplary behavior that other team members look up to.  As such, seniors are expected to dedicate a portion of their time toward growing and developing the company via activities such as teaching and mentorship. Seniors are expected to respond to conflict and crisis constructively, highlighting solutions rather than problems. A senior is always on, spreading radical candor and radiant optimism, even when they don’t want to. They don’t pass the buck, they don’t avoid challenges, they don’t shy away from hard work.  


What distinguishes a senior team member:

  • Ability to teach skills to junior and mid-level team members
  • Ability to inspire and delight clients and team through presentation
  • Masterful proficiency of skills
  • Model attitude
  • Ability to push continuous improvement while managing a full workload

 

Role Description (essence of role)

 

Our Senior Brand Strategists set the communication strategy for branding, advertising, and communications campaigns. They leverage research-driven insights to establish campaign goals and objectives, target audience, messaging, and tone in which the campaign should be delivered. They synthesize all of their thinking into detailed marketing plans.

 

The person in this role will define how a particular strategy can help a client reach goals and add value, and inspire creative teams to create communications and experiences to achieve this.  They leverage research, trends, and data on markets, consumers, and culture to help them to do this. They are creative problem solvers with an analytical mind, always seeking uncommon solutions to business problems.

 

Key skills.

  • Communication
  • Organization
  • Time-management
  • Brand strategy
  • Digital marketing (web, social, search, ads, etc.)
  • Campaign planning and execution
  • Thorough knowledge of advertising/pr/marketing
  • Leadership
  • Copywriting

 

Working at ThreeSixtyEight.

Love your job. We believe that the best work happens in a happy environment that promotes free-thinking, radical candor and honest teamwork. That’s why we promote a culture of creative confidence for both our staff and our clients.

Creative confidence means that we have the courage to be ourselves, take creative risks and break the rules sometimes, knowing that when great ideas meet experience and execution, the results speak for themselves.

 

Want to get a feel for what it's really like?? Check out our culture manual.

For a snapshot of the awesome things we get to work on (and you might, too) at TSE, check out our website.

 

Perks and Benefits.*

  • Monthly catered lunch and learns
  • Annual stipend for conferences or education
  • EAP program for all full-time employees
  • Paid hack days for working on internal passion projects
  • Tickets to our Assembly Required and Some Assembly Required events
  • A fun office with cool stuff like Nintendo and beer on tap
  • Annual off-site retreat
  • Flexible office hours
  • Half-day off on the first Friday of each month
  • Great gear to ensure we have the best tools for the job
  • Fun, team-centered mentality (no egos please)
  • Health insurance benefits including a generous employer contribution
  • 401(k) plan matched up to 3%
  • Opportunities for annual raises

*until at least 1.1.21 our team will be working remotely due to the COVID-19 pandemic. Many of the above perks and benefits have been suspended in the interest of health and safety of our team. Rest assured, we plan to get back to our old traditions as soon as we're able.

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  • Location
    Baton Rouge, Louisiana
  • Department
    Strategy
  • Employment Type
    Regular, Full-Time
  • Minimum Experience
    Experienced